Every March, Women’s History Month is a reminder to celebrate the women making an impact across industries, and the pet industry is no exception. Many innovative women-owned dog brands are creating thoughtful products, supporting rescue organizations, and building communities centered around the love of dogs.
From stylish gear and apparel, to science-backed supplements, these women-founded dog companies are making a difference for both pets and the people who love them.
If you’re looking to shop small and support women entrepreneurs, here are some amazing women-owned pet brands to support this Women’s History Month.
Sunny Tails
Sunny Tails is a women-founded dog brand created by Vania Liu, inspired by her love for dogs and her pup, Katsu. What began during the pandemic as a passion for dog training and finding the best products quickly grew into a brand focused on quality, style, and creating meaningful moments between dogs and their humans.
Sunny Tails is known for its innovative dog gear, including their viral hands-free leashes, designed to make everyday adventures with your dog easier.
Even better, every order helps give back by supporting shelter dogs in need, making Sunny Tails a brand that truly cares about the dog community.
Springland
Springland was founded by Shannon Ross, who grew up surrounded by innovation through her family’s product company. After adopting her dog Rishi, she realized many pet products felt outdated and uninspired.
Inspired by the joy her dog brought into her life, she launched Springland to create modern, thoughtfully designed solutions for dog parents.
Springland brings a fresh perspective to the pet industry by creating innovative products that improve everyday life with dogs.
Fera Pets
Fera Pets was founded by veterinarian Dr. Michelle Dulake and Emily Hsu, who set out to raise the standard for pet supplements and dog wellness products.
By combining Western veterinary science with Eastern wellness philosophies, they created thoughtfully formulated supplements designed to support pets’ health and wellbeing.
Fera Pets also prioritizes giving back by donating products and supporting rescues that help senior dogs and pets with health issues.
Mutty Prints
Mutty Prints was founded by Laura, inspired by her love for rescue dogs and the joy they bring to everyday life.
What started as a small passion project turned into a brand celebrating rescue pups and dog-obsessed humans through fun, relatable apparel designs.
Mutty Prints also donates a portion of proceeds to dog rescue organizations, helping support shelters and advocate for the underdogs.
Puppington
Puppington was founded by Julie Napolitano, who set out to create innovative and stylish solutions for modern dog parents.
What began as a clean skincare product for dogs has evolved into a lifestyle brand focused on functional, fashion-forward essentials designed to make everyday life with pets easier.
Why Supporting Women-Owned Pet Brands Matters
The pet industry continues to grow every year, and women entrepreneurs are leading the way with innovative products, thoughtful design, and businesses that give back.
When you choose to support women-owned dog brands, you’re not only discovering great products; you’re also supporting founders who are building communities, advocating for rescue animals, and creating positive change within the pet world.
This Women’s History Month, consider supporting a women-founded dog brand and celebrating the incredible impact these entrepreneurs are making.
Know another women-owned dog brand we should feature? Let us know, we’re always excited to discover more businesses making a difference for dogs!

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